A GLOBAL LEADER IN EDUCATION FOR LUXURY & PREMIUM BRANDS’ TEAMS

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Since 2009 AuCoeurDuLuxe (ACDL) boosts its clients’ retail performance, by training sales staff to deliver a memorable experience to every customer.

Brands pay genuine attention to the experience provided to their customers. Yet, some of their clients leave with a feeling of unsatisfaction. AuCoeurDuLuxe is here to bridge the gap.
For all brands, value creation takes place at the point of contact with customers. For premium and luxury brands, this mostly relies on the men & women delivering the brand experience in-store.
With its comprehensive suite of services, AuCoeurDuLuxe is uniquely positioned to assess customers’ experience and improve it with a customised training strategy.

AuCoeurDuLuxe HELPS BRANDS:

  • Improve revenue
  • Engage employees and increase competencies
  • Deploy international training program
  • Shift from traditional learning to continuous learning experience

AuCoeurDuLuxe specialises in 4 key premium and luxury segments: Fashion, Watch & Jewellery, Wine & Spirit and Cosmetics.

Serving more than 80 clients in 20 markets with 30 in-house experts and in-depth knowledge of luxury and travel retail.

TRAININGS DELIVERED

E-LEARNING MODULES DELIVERED

SURVEYS DELIVERED

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Clients HAPPY TO RECOMMEND ACDL

A FOCUS ON ASIA

Founded in Hong Kong, AuCoeurDuLuxe focused on the Asian markets from the start. With additional regional offices in Shanghai, Seoul and Singapore, AuCoeurDuLuxe is ideally positioned to help train brands’ teams in these growth markets.

AuCoeurDuLuxe has built a unique understanding of Asian/Chinese customers and developed its own training to respond to this clientele’s specific demands.

AuCoeurDuLuxe SERVICES

ACDL RETAIL ANALYTICS

This team evaluates in-store experience, measure customer satisfaction and conducts employee engagement surveys.

ACDL TRAINING CONTENT

This team devises training strategies, creates customised training content and supports delivery as necessary in local languages.

ACDL TALENT OUTSOURCING

This team helps brands identify and manage training resources.

ACDL DIGITAL LEARNING

This team designs digital learning modules for brands platform or on AuCoeurDuLuxe Academy Mobile Platform.

AuCoeurDuLuxe TEAM

A core team of 30 professionals from 8 different countries in Europe, Asia and the Americas.

Laurence Ouaknine
President & Founder

Laurence has over 20 years’ experience in retail operations and human resource management. Prior to founding AuCoeurDuLuxe , Laurence worked for Cartier, Chanel and Lagardère, with responsibilities in human resources, retail and training. Laurence graduated from ESSEC and holds degrees in marketing, finance, gemology and cosmetology.

Rex Guo
Senior Training Manager

Rex has over 12 years’ experience in retail training for cosmetics, fashion accessories and jewellery brands, such as Shiseido, Safilo and Cartier. Rex received a systemic “Train-the-Trainer” workshop under AMA and passed the “DiSC and MBTI Certified Training”.

Elaine Chen
Senior Trainer

Elaine has more than 5 years’ experience in classroom training for luxury retail brands. She is passionate about gems and jewellery completed the Gübelin Academy Coloured Gem Professional Level 3; IGI’s Diamond Professional and Watches knowledge from Fondation de la Haute Horlogerie.

Carole Meunier
Managing Director Europe

Carole has over 15 years’ experience in sales, marketing and general management for consumer brands in fashion and accessories in Europe and Asia. She holds a master in marketing from Grenoble Ecole de Management.

Annick Guéraçague
Financial Director

Annick has over 20 years’ experience in finance and human resources management. She joined AuCoeurDuLuxe in 2019, after holding senior roles for organisations in Asia. Annick holds a master in accountancy and financial management from the University of Lyon 3 (France).

Julien Pages-Xatart
Director of Learning and Development

Julien has over 20 years’ experience in training development and delivery for premium and luxury brands. Previously, Julien worked for Hermès, Chanel, Sisley and Celine, honing his skills as an internal trainer and premium retail specialist. Julien completed a number of continuing education modules with SIADEP

Xuan Xuan
Digital Projects

Xuan is a member of the digital team based in Shanghai. She has 5 years’ experience in retail marketing and events planning in China.

Irene Li
Marketing Research Analyst

Irene has gained her experience designing surveys and analysing data to find business insights. She graduated from the University of Hong Kong with a Master of Arts and from Renmi University of China with a Bachelor of Laws – LLB Sociology.

CONTACT AuCoeurDuLuxe

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CASE STUDIES

Pernod Ricard

Pernod Ricard

Case Studies, Talent Outsourcing

Pernod Ricard turned to AuCoeurDuLuxe to develop a strategic initiative aiming to increase sales in the fast paced environment of Travel Retail. One of the challenges was the initial varied level of expertise among the sales staff.

read more
Pernod Ricard

Pernod Ricard

Case Studies, Talent Outsourcing

Pernod Ricard turned to AuCoeurDuLuxe to develop a strategic initiative aiming to increase sales in the fast paced environment of Travel Retail. One of the challenges was the initial varied level of expertise among the sales staff.

read more
VIEW ALL CASE STUDIES

OFFICES

Hong Kong

Room 1602, 16/F, Arion Commercial Centre, 2-12 Queen’s Road West, Hong Kong

Singapore

96 Robinson Road #11-04, SIF Building, 68899 Singapore

Seoul

#1680, 625 Teheran-road Gangnam-gu, Seoul, Korea

Shanghai

The Konnect, Room 116, 7F, No. 118 South Yunnan Road, Huangpu District, Shanghai 200010 PRC

Paris

23 Rue d’Anjou 75008 Paris, France

London

Spaces, 60 St Martins Lane, WC2N 4JS, London, UK