A GLOBAL LEADER IN EDUCATION FOR LUXURY & PREMIUM BRANDS’ TEAMS

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Since 2009 AuCoeurDuLuxe (ACDL) boosts its clients’ retail performance, by training sales staff to deliver a memorable experience to every customer.

Brands pay genuine attention to the experience provided to their customers. Yet, some of their clients leave with a feeling of unsatisfaction. AuCoeurDuLuxe is here to bridge the gap.

For all brands, value creation takes place at the point of contact with customers. For premium and luxury brands, this mostly relies on the men & women delivering the brand experience in-store.

With its comprehensive suite of services, AuCoeurDuLuxe is uniquely positioned to assess customers’ experience and improve it with a customised training strategy.

AuCoeurDuLuxe HELPS BRANDS:

Improve revenue
Engage employees and increase competencies
Deploy international training program
Shift from traditional learning to continuous learning experience

AuCoeurDuLuxe specialises in 4 key premium and luxury segments: Fashion, Watch & Jewellery, Wine & Spirit and Cosmetics.

Serving more than 80 clients in 20 markets with 30 in-house experts and in-depth knowledge of luxury and travel retail.

TRAININGS DELIVERED

E-LEARNING MODULES DELIVERED

SURVEYS DELIVERED

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Clients HAPPY TO RECOMMEND ACDL

A FOCUS ON ASIA

Founded in Hong Kong, AuCoeurDuLuxe focused on the Asian markets from the start. With additional regional offices in Shanghai, Seoul and Singapore, AuCoeurDuLuxe is ideally positioned to help train brands’ teams in these growth markets.

AuCoeurDuLuxe has built a unique understanding of Asian/Chinese customers and developed its own training to respond to this clientele’s specific demands.

AuCoeurDuLuxe SERVICES

ACDL RETAIL ANALYTICS

This team evaluates in-store experience, measure customer satisfaction and conducts employee engagement surveys.

ACDL TRAINING CONTENT

This team devises training strategies, creates customised training content and supports delivery as necessary in local languages.

ACDL TALENT OUTSOURCING

This team helps brands identify and manage training resources.

ACDL DIGITAL LEARNING

This team designs digital learning modules for brands platform or on AuCoeurDuLuxe Academy Mobile Platform.

CONTACT AuCoeurDuLuxe

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CASE STUDIES

Givenchy Parfums

Case Studies, Digital Learning

Products information is essential to any brand and even more so in the cosmetics industry. Givenchy Parfums wanted to improve its salesforce products’ knowledge in in Asia Pacific duty free shops.

Pernod Ricard

Case Studies, Talent Outsourcing

Pernod Ricard turned to AuCoeurDuLuxe to develop a strategic initiative aiming to increase sales in the fast paced environment of Travel Retail. One of the challenges was the initial varied level of expertise among the sales staff.

Moët Hennessy Selling Ceremony

Case Studies, Training Content Creation

Training frontline staff is a priority for many brands wanting to offer their clients a memorable and differentiating shopping experience. Moët Hennessy wanted to develop such unique experience, leveraging its many “Brand Ambassadors”.

Net Promoter Score Swatch Group

Case Studies, Retail Analytics

For OMEGA, one of its high-end brands, SWATCH GROUP wanted to analyse its own clients’ satisfaction on points of sales and evaluate how many would promote the brand as a result of their store visit and shopping experience.

Givenchy Parfums

Case Studies, Digital Learning

Products information is essential to any brand and even more so in the cosmetics industry. Givenchy Parfums wanted to improve its salesforce products’ knowledge in in Asia Pacific duty free shops.

Pernod Ricard

Case Studies, Talent Outsourcing

Pernod Ricard turned to AuCoeurDuLuxe to develop a strategic initiative aiming to increase sales in the fast paced environment of Travel Retail. One of the challenges was the initial varied level of expertise among the sales staff.

VIEW ALL CASE STUDIES

OFFICES

Hong Kong

Room 1602, 16/F, Arion Commercial Centre, 2-12 Queen’s Road West, Hong Kong

Singapore

96 Robinson Road #11-04, SIF Building, 68899 Singapore

Seoul

#1680, 625 Teheran-road Gangnam-gu, Seoul, Korea

Shanghai

The Konnect, Room 116, 7F, No. 118 South Yunnan Road, Huangpu District, Shanghai 200010 PRC

Paris

23 Rue d’Anjou 75008 Paris, France

London

Spaces, 60 St Martins Lane, WC2N 4JS, London, UK