Case Studies, Digital Learning
CASE STUDY GIVENCHY: digital training tool easily accessible for the salespersons in store BACKGROUND Products information is essential to any brand and even more so in the cosmetics industry. Givenchy Beauty wanted to improve its salesforce products’ knowledge in in...
Case Studies, Talent Outsourcing
CASE STUDY Talent Outsourcing for PERNOD RICARD: ncreasing conversion rates in Travel Retail point of sales. BACKGROUND Pernod Ricard turned to AuCoeurDuLuxe to develop a strategic initiative aiming to increase sales in the fast paced environment of Travel Retail. One...
Case Studies, Training Content Creation
CASE STUDY Training Content MOET HENNESSY: creating a specific selling ritual for the brand, directed to travel retail clients. BACKGROUND Training frontline staff is a priority for many brands wanting to offer their clients a memorable and differentiating shopping...
Case Studies, Retail Analytics
CASE STUDY Net Promoter Score for SWATCH GROUP: How to measure clients satisfaction in stores. BACKGROUND For one of its high-end brands, SWATCH GROUP wanted to analyse its own clients’ satisfaction on points of sales and evaluate how many would promote the brand as a...
