IF YOU CANNOT MEASURE IT, YOU CANNOT IMPROVE IT!
Michael Porter
Michael Porter
This AuCoeurDuLuxe team leads all research and studies for the company globally, generating valuable data points to assess and analyse brand’s needs, training impact or market trends.
MYSTERY SHOPPING PROGRAM
Customer experience evaluation
Intention to buy, return and recommend
Compliance with training
Intention to buy, return and recommend
Compliance with training
NET PROMOTER SCORE
Customer satisfaction
Intention to recommend
Intention to recommend
STORE AUDIT
Store checking
Price positioning
Visual merchandising
Price positioning
Visual merchandising
EMPLOYEES STUDIES
Staff Engagement
Competence mapping
Competence mapping
CASE STUDIES
Net Promoter Score Swatch Group
For OMEGA, one of its high-end brands, SWATCH GROUP wanted to analyse its own clients’ satisfaction on points of sales and evaluate how many would promote the brand as a result of their store visit and shopping experience.